Human Excellence and Device (Mobile phone) Excellence
Human excellence and Device (Mobile phone) excellence:
Yesterday, I had been to the Ramakrishna Math and brought one book “Personality development through Human excellence”. On the first page of this book there is a quotation from Swami Vivekananda:
“Teach yourselves, teach everyone his real nature, call upon the sleeping soul and see how it awakes. Power will come, glory will come, goodness will come, purity will come, and everything that is EXCELLENT will come, when this sleeping soul is roused to self conscious activity”
How wonderful!
If one has a look around their workplace, government, community etc., they would find that we have so much of potential but no one is willing to realize or exploit it. Still every company talks about human resource scarcity (especially in the IT domain).
Is the scarcity real or is it a delusion persisting for the lack of awakened souls?
Not many organizations or managers of resource pool are focusing on the strengths of resource. Instead of working on the positives of a resource people are too busy worrying about negative points and shortcoming and trying to find a replacement for the resource as whole. Hence starts the cycle of organization searching for that right fit for a position and persons search for the right organization that can exploit his/her full potential.
No wonder the industry seems to be galore of blind dates but no marriages. There hardly are any long-term commitments let alone the lifetime loyalties as in a marriage.
Flourishing Industry is the manifestation of excellence in people- excellence of body, mind and soul. No industry can sustain only on the strength of money or machine sans quality personnel.
For a moment, lets correlate this phenomenon of underutilized resource qualities to the underutilized feature set of the handset devices that the industry is struggling with.
So many phones with so many applications pushed on the baffled user.
There are WAP browsers, Sync software, Email clients, MMS, Video-streaming and Mobile TV. What percentage of phone owners needs these features? Few. How many actually use this feature frequently? Fewer.
Most of the phones currently carry high-end but nobody-uses features.
These are the most expensive software applications in our mobile phones and companies are spending hundred’s of thousand USD on licensing these solutions from 3rd party software providers and integrating them with their existing solutions.
Does not make much sense to me.
Every mobile phone company is talking about cheap phones but they just want to reduce number and cost of hardware components and software applications from their phone.
But then again, what kind of phone you can sell in the market depends on whether it makes enough economic sense for mobile network operator and answers specific needs of the end user.
Already less then 20 USD phone subscribers are giving a very low ARPU (Average Revenue Per User) and if there are no distinctive features that user needs like option to download ringtone, picture messages, mobile payment, ticket booking, etc. no one will gain.
User will own such a phone but soon desire to throw it away. Operator won’t appreciate such phone much as they will not make any money, unless of-course the prices are very low. (yet again, how low is very low?)
OEMs will squeeze themselves to get the loss making market share.
So what’s the way out?
We’ll talk about some possible solutions in our next blog or all the readers are welcome to put their thoughts and suggestions on this topic.
And as Betaal warns Vikram after the story telling session, “Vikram, if you know the answer to this and you still keep quiet, your head will explode into pieces”.
At Least Lets all strive to be like the awakened and the knowing Vikramaditya.
Sunil
3 Comments:
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Check this
http://www.tmcnet.com/usubmit/
2006/03/10/1447852.htm
&
http://www.expresscomputeronline
.com/20060320/market01.shtml
Sunil,
Features in phone or Features in car if i try to compare is more a matter of novelty than necessity of an individual. So i agree most features in Mobile rarely people would use .But if you see the Multi Media Market where in most of entertainment solutions are now getting integrated onto mobile devices .So question what comes now would be who are we targeting . Whole market is segmented with novice users who is interested in taking call or making call .
Ex My mom who wants to use mobile just either for making calls or receiving call and at another end my brother who is Ddr who wants whole lot of feature list in his mobile whether he finds a need for it or not .I consider this a matter of novelty .So finally i culminate stating that market has segmented audience .So lets try whom we target at .
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