Mobile Marketing

One of my colleague Ani has recently attended conference on Mobile Conversations:- Bangalore Everything you wanted to know about mobile marketing'. It looks to me that whole world is moving from mobile VAS to mobile marketing arena. Is it the Google effect and everyone wants to make money through mobile advertising? Or everyone is thinking that Google is gonna acquire them one day if they build a cool solution for mobile advertising?

Whatever it is, it'll be good for the end consumers as they would get more and more free content sponsered by the advertising world on their mobile device. Would the current US financial crisis impact the mobile advertising plans in a big way? Yet to be seen the great mobile advertising world, so don't care.

-Sunil